Asset Collective Newsletter #1

As this is the first newsletter from Asset Collective, I wanted to give a quick introduction…

Over the last three years, we’ve completed a range of projects, from single let BRRRs, a HMO conversion, through to a number of flips, ran two starts ups, worked a full time job…. You get the idea.

YES, I KNOW - FOCUS WINS!

And if I’m going to be honest, we didn’t always have it.

So we’ve stripped it back.

No more chasing shiny strategies or the next high growth start up.

We’re doubling down on what we know works.

What we did was working.. but it WAS NOT clean and it WAS NOT scaleable.

It took one conversation (Thanks Rebecca) to realise something simple:

We already had a cashflow strategy - we just weren’t all in on it.

PROPERTY!

So this year, we made a call.

We exited both start ups and restructured our time so we can put all our focus on building Asset Collective (formerly JJB PROPERTY HOLDINGS LTD) Yes, we rebranded!

We’ve moved away from chasing shiny object syndrome and are now focused on scaling a serious property business.

To get started, we backed ourselves fully… Well, kind of…

I read Rich Dad, Poor Dad.. Got fired up and pitched my partner (now fiancé) on a slightly mad idea - sell our first home, the cars and anything of value to get the first pot of capital together.

Picture this: me in the spare room, stood at a whiteboard like I’m on Dragon’s Den… and Emma (my partner) sat there like Deborah Meaden deciding if she’s in or not.

She said Yes (to the pitch and eventually to marrying me last month)

We moved into rented accommodation viewed over 100 houses to get our first property and got started.

We then bought our first house cash, completed a £42,000 refurb and refinanced the property leaving just £12,000 of our capital in the property.

From there, we rolled it into the next… and the next.

I could go on (and I usually do), but I’ll save that for another time or just drop me a message if you want the full story.

The biggest bottleneck in treating this like a serious business has always been capital.

Up until now, we’ve had enough to do one deal at a time..

3 months to complete,
3–6 months to refurb,
then another 3 months to exit.

Which means for most of the year, all of our capital is tied up in a single project.

And that’s exactly why we felt like we needed more cashflow as it felt impossible to scale.

THE REAL SHIFT.

We’ve stopped thinking small.

Instead of asking - how do we do the next deal?

We’re asking - how do we scale this properly?

The answer is simple:

We bring in private investors.

They fund the projects.
We do what we already know works.

In return, investors get a fixed return that outperforms any traditional low risk options.

They can be part of a project.

And they get there return over a short, defined timeframe.

We get to scale faster.
Investors get predictable returns.

EVERYONE WINS!

Whats coming next?

Last Quarter we secured two deals in Sheffield (S6) that we have funded the purchase ourselves.

Which means we now have a immediate requirement of £100k for the refurbishment stage.

Over the next few weeks, we’ll be sharing progress on these projects and opening up opportunities to work with us on both current and future deals.

If you’re interested in seeing how it works, or potentially getting involved or just want to learn how to get into property - drop me a message and I’ll talk you through everything.

🗓️ Upcoming Deadlines

Did You Know?
Leaving your money in the bank right now is likely earning you less than inflation, meaning your cash is actually losing value over time.

Till next time,